OK, now I can finally talk about it! As you may have heard, we have closed a series B led by Cisco. SoonR now has the world leader in microprocessors (Intel)  and the world leader in networking equipment and services (Cisco) as strategic investors. How do these technology industry giants complement the SoonR vision?

We started SoonR over 2 years ago with the goal of keeping people In Touch with the information and applications that they need to do their jobs and keep connected to co-workers. As folks became more mobile, we focused on providing this while people were on the go. Sounds simple right? Nope. In order to really have access to what you need when you are mobile, four things must be true.

1. Connection – you must have a connection to a data transport. In most cases, this is the Internet. Whether the connection is wired or wireless, you must have a way to get to a place where data is stored.
2. Storage is the next requirement. Information must be stored in a manner that can be requested. Whether it’s the vast cadre of slave machines of the Google data center routing you to various websites or it’s your own computer, the stuff you want must be some where stored in a retrievable format.
3. Search – Terabytes of stored information is useless if the stuff you want cannot be found because it is not there! This problem is often overlooked. The fact remains that the most critical information is personal and most personal information is on a laptop or desktop computers. This information doesn’t appear in any Google or Yahoo search!
4. Display - Once you connect and locate what you need, you have to be able to see it in a format that makes sense for your device. This is where many remote access products fall apart. If you find that great Visio diagram you needed, but have no way to show it to anyone, then all you have is a bunch of useless bits.

SoonR can’t help you with your connection (Item 1), but we can help you with everything else! To access the information on your computers, you need to have it stored (Item 2) somewhere. The SoonR agent offers the ability to continuously backup and store your information in a world class datacenter that is available 24×7. With our partners like WebEx and Telia Sonera, you can get generous storage space so that all your critical information can be always available when you search (Item 3) for it. This system works in the background to make sure that what you need will be there when you need it.

Finally, you need to be sure that you can display (Item 4) your information on any available connected device. The SoonR Platform will automatically transform the Visio diagram created on your PC to a format that you can see on your mobile phone. Send Powerpoints created on the Mac to your friend’s linux based mobile internet device. The freedom to share is unlimited because you have over 600 devices that you can display information on. All this happens in the background when someone uses SoonR. You don’t have to think about it because we have built the intelligence into the network. There are a lot of hard problems that are solved for you.

So how does this map to our partners and investors? Your connections are getting better because carriers are working hard to make your data connections faster and cheaper. Our carrier partners are investing billions in equipment to roll out services to customers. Broadband penetration is going gangbusters worldwide. Intel’s WiMax efforts even promises connections in the deepest and most remote parts of the world’s jungles. Mobile carriers are rolling our 3G and 4G services at a breakneck speed and most phones include data connections as a standard feature today. They buy equipment based on Intel chipsets and Cisco equipment.

Dynamic and compelling information is being created on faster more powerful computers and consumed on mobile devices with more horsepower than ever before. Intel makes a lot of the chips and reference platforms that power these devices. All this information is being stored on computers in data centers that serve to grow the information base contained in the internet “cloud”. Much of this cloud is built on Cisco equipment. You will use this “cloud” to host data and services for 24×7 availability.

SoonR offers our partner compelling services that moves information into this ever expanding information infrastructure so that you can securely and reliably access everything that you care about. Have you checked the footprint of wireless carriers? Each services millions, if not hundreds of millions of customers. Each country has at least one carrier. They say 41% of the world’s population has a mobile phone. The carriers are a major force in rolling out services. They are the link to the customer and SoonR let’s then forge a stronger link with a branded service.

We are the glue that is tying all this together.

Conclusion

The good news here is that a mega-trend is happening that makes things appear more simple and convenient to the end user. With the series B investment, we can continue to roll out the platform to help this mega trend that magically makes it simple to get what you want wherever you are. With our carrier partners and investors we are utilizing a small part of the vast Internet to build an area for your private data access. You don’t have to navigate the technology because we are making it seamless. You see, simple things are hard.

This entry was posted on Tuesday, January 8th, 2008 at 7:10 pm and is filed under Events, Mobile Markets. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.